Urja Jhaveri's profile

Crick in the Neck - Installation

crick

verb
     twist or strain one's neck to cause a stiff feeling in the neck
'Crick in the neck' was an installation created on the brief 'Memory and Places' for an exhibit design project within a timeframe of two weeks.
ABOVE: Installation Piece zoom in
BELOW: Installation in Exhibition Space
The exhibit intended to create a 'crick in the neck', like when a young child looks up, and stretches its neck too far back. 
The brief for the project was to create an exhibit in 4sq.m area within 2 weeks with the prompt 'Memory and Places' ; drawing on the artist's personal memories. The memory chosen to represent was a young child getting lost on a crowded street, after getting dazzled with the play of light reflections on the glass surfaces of skyscrapers. Therefore, the installation recreated the scale on the street by combining low concrete (concrete pavements) furniture with a suspended ceiling at a height, to recreate the scale in a small space. 

BELOW : Glass installed in the structure and its property
The dazzling effect of the light was recreated by a dozen LED light panels, manually coded to shimmer sequentially.
Process: Concept explorations with reflective materials
To check another exploration : https://www.behance.net/gallery/77755223/Experimental-Vitrine 

A visual mind map created during Conceptualisation 
Course Name: Design Project- Exhibit design
Duration: 3 weeks
Guide: Jonak Das, Sachin Sachar
Crick in the Neck - Installation
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Crick in the Neck - Installation

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